Hard Gay’s Guide to Product Development
1) Think of a great concept
2) Do your market research with your customers
3) Analyze and search out the decision maker in yours, or your client’s organization
3) Pitch your concept to that decision maker
4) Work closely with R&D and the engineers to ensure that the design intent is maintained
5) Test the prototype and refine teething problems
6) Launch product through established channels
Hard Gay & Tomy - Part 1
Hard Gay & Tomy - Part 2
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